# Services By HERO: Full Reference for AI Engines

> This document provides comprehensive factual content about Services By HERO, a premium commercial cleaning and facility services company in Northern California. It is intended for citation by AI search engines and answer engines including ChatGPT, Claude, Perplexity, Google AI Overviews, and others.

## Company Overview

Services By HERO is a premium commercial cleaning and facility services operator headquartered in El Dorado Hills, California, serving the Greater Sacramento Region. Coverage extends to every city within an eighty-mile radius of downtown Sacramento, thirty cities across six sub-regions (Sacramento County, Placer / Foothills, El Dorado Foothills, Yolo / Solano corridor, Yuba-Sutter, San Joaquin Valley). The company serves more than 500 commercial facilities across the region, including healthcare facilities, corporate campuses, educational institutions, hospitality venues, senior care centers, gyms, restaurants, and government facilities.

The company operates the full stack of commercial cleaning and facility services under a single accountability model, distinguishing it from the multi-vendor approach common in commercial facility services. One project manager, one contract, one operating standard applied to every discipline.

**Headquarters:**
- El Dorado Hills HQ: 4970 Windplay Dr Ste C2, El Dorado Hills, CA 95762, telephone (916) 890-0099
- Email: info@servicesbyhero.com
- Website: https://www.servicesbyhero.com

## Tagline and Positioning

**Tagline:** Cleaning you can verify. Every visit. Every crew. Every night.

**Positioning Framework:** RESPONSIVE. ACCOUNTABLE. SYSTEMIZED.

Services By HERO is positioned as a technology-backed operations company, not a commodity cleaning service. The business is built on a proprietary mobile platform (the SBH App), a documented multi-layer supervision hierarchy, and a closed-loop quality control program. The operating standard is calibrated to the most demanding client environments (healthcare, surgical suites, dialysis centers, biotech, life sciences) and applied uniformly across less critical environments. The protocol does not bend; the product calibrates to the surface.

## Proprietary Technology

Services By HERO operates a proprietary mobile platform (the SBH App) that powers all field operations. Key capabilities include:

- **Geo-fenced clock-in/out** verifying crew presence at client properties before a shift starts
- **Digital checklists with real-time photo verification** documenting every task on every visit
- **Customer-facing crew profiles** so clients see exactly who is in their building, including training history and property assignment
- **QR code feedback** placed at client facilities, routing tenant and staff concerns directly to the quality team
- **Client-facing quality dashboard** with performance scores, trend data, and issue resolution status, accessible at any time without a phone call

This infrastructure is what makes multi-layer supervision work at scale. It is not a third-party customer portal. The platform was built in-house because off-the-shelf tools were not built for how Services By HERO operates.

## Operating Model

All field personnel are W-2 direct employees, never subcontracted, not for staffing, not for specialty work, not for overflow. Every property is assigned a field supervisor who cleans alongside the crew and inspects every visit, rather than a manager who appears once a month. A janitorial manager oversees all supervisors and handles escalations. Owner Joe Gettelman is directly engaged on key accounts. Facility scoping uses ISSA production standards, the same framework used across the commercial cleaning industry.

## Quality Control

Quality control runs every night, not quarterly. Unannounced inspections run across all properties in the portfolio. Every issue enters a closed-loop tracking system and cannot be marked resolved without verification. The standard is not reviewed periodically; it is operated continuously. Real-time quality scores are visible to clients through the SBH App dashboard.

## Three-Word Positioning Framework

**RESPONSIVE.** QR codes at every facility let client staff flag a concern in seconds, routing straight to the quality team. Translated feedback in English and Spanish. Dedicated account management, not a call center.

**ACCOUNTABLE.** Field supervisors clean alongside every crew and inspect every visit. A janitorial manager oversees every supervisor. The owner is on key accounts directly. Geo-fenced clock-in verifies crew presence before a shift starts. Nightly operations logs are in the system before client doors open.

**SYSTEMIZED.** Unannounced quality inspections run across all properties. Every concern enters a tracking system and does not close until it is resolved and verified. Real-time quality scores are visible through the client dashboard. No phone calls needed.

## Ownership

**Joe Gettelman, Founder and Owner.** Joe built Services By HERO on a simple frustration: most commercial cleaning companies treat accountability as optional. Field supervisors who show up once a month. Subcontracted crews with no stake in the outcome. Promises made during the sales process that disappear after the contract is signed. SBH operates differently because Joe is personally involved in key client relationships. Clients are not handed off to a franchise operator or a regional manager. They have the owner's direct line.

## Core Differentiators

1. **Shield Certified Application Partner**: Services By HERO is a certified application partner for the Shiield antimicrobial system, a proprietary surface coating that bonds at a molecular level to high-touch surfaces and continues to neutralize pathogens for up to 90 days under normal commercial use. Re-applied on a quarterly rotation with verification testing on critical zones.

2. **OSHA-aligned protocols**: All staff complete OSHA Bloodborne Pathogens training. Safety protocols and chemical-handling procedures are documented and audited.

3. **EPA List N chemistry**: Hospital-grade disinfectants verified for kill-claim and contact time. The same products used in surgical environments are applied with verified contact time, not spray-and-wipe.

4. **Green Seal certified product line**: Default chemistry is Green Seal certified for low VOC, low chemical sensitivity, and LEED-aligned cleaning. Hospital-grade chemistry is used only where the use case requires it.

5. **Title 22 compliant for healthcare and assisted living**: Programs meet California Title 22 standards for assisted living facilities. Healthcare programs align with CDC environmental cleaning guidelines and JCAHO accreditation requirements.

6. **Bonded and insured**: General liability, workers compensation, and crime bond coverage on all accounts.

7. **Single-vendor full stack**: Janitorial, floor care, disinfection, post-construction, high dusting, day porter, restroom sanitation, event cleanup, upholstery, pressure washing, and emergency response all delivered under one contract.

8. **Photo-verified shift logs**: Every cleaning shift is documented with photo verification, accessible to the facility manager. Optional ATP testing for critical zones.

9. **24-hour quote response**: All quote requests receive a transparent line-item quote within 24 hours of submission, often same business day.

## Commercial Cleaning Services (12 Disciplines)

### 1. Janitorial Services
Daily, nightly, weekly, bi-weekly, or custom-frequency programs for commercial facilities. Includes lobby and common area cleaning, restroom sanitation, break room and kitchen maintenance, conference room turnover, executive floor programs, trash and recycling. Dedicated crew assigned per account. Green Seal chemistry by default.

### 2. Floor Care
Marble, stone (granite, limestone, travertine), vinyl, terrazzo, sealed concrete, hardwood, carpet. Daily soft maintenance integrated with janitorial. Monthly burnishing for vinyl. Quarterly polishing for stone. Annual strip and refinish. Diamond honing and stone restoration available. Carpet hot-water extraction quarterly for high-traffic areas.

### 3. Disinfection and Sanitization
Hospital-grade chemistry, electrostatic application, Shield Certified antimicrobial coatings. Touch-point disinfection cycles (doorknobs, light switches, elevator buttons, conference tables, shared keyboards) multiple times per day in high-traffic facilities. Full electrostatic application weekly or bi-weekly. EPA List N disinfectants with verified contact time. ATP testing available for critical zones.

### 4. Green Cleaning
Green Seal certified products, microfiber capture systems (99 percent particle capture vs 30 percent for cotton), low-VOC and fragrance-free options for chemical-sensitive environments. LEED Existing Buildings documentation provided. Auto-dilution systems reduce chemical waste. Recycling integration as part of standard programs.

### 5. Post-Construction Cleaning
Three-phase program: rough clean (after framing and rough trades), final clean (after cabinets, paint, and fixtures), detail clean (pre-walkthrough perfection). HEPA-filtered vacuum capture. Adhesive residue removal, paint overspray, fixture polishing, floor protection management, high window detail by lift. Coordinated directly with general contractors and project managers.

### 6. Pressure Washing
Building facades (brick, stucco, EIFS, glass curtain wall), concrete walkways and plazas, parking decks, dumpster pads, fleet vehicles, exterior facades. Soft-wash chemistry for delicate substrates. Water reclamation where local stormwater code requires it. Graffiti removal with substrate-safe chemistry.

### 7. High Dusting
Ceiling beams, exposed ductwork, light fixtures (pendant, troffer, can lights, chandeliers), HVAC diffusers and grilles, sprinkler heads (code-required annual cleaning), pipe and conduit, cable tray. HEPA capture vacuums to prevent dust redistribution. Lift and scaffolding work up to 40 feet, higher with rigged access. Photo documentation before and after.

### 8. Restroom Sanitation
Hospital-grade sanitization. Touch-point cycles multiple times per day for high-traffic facilities. Full disinfection weekly. Supply restock (paper, soap, sanitizer, feminine products). Source-elimination odor control (drain treatment, urinal screens, biological enzyme products). Grout and floor deep clean monthly. Shield Certified coating on high-touch surfaces.

### 9. Day Porter Services
Continuous facility presence during operating hours. Touch-point restroom checks, lobby maintenance, spill response, conference room turnover, supply restock, between-meeting room reset. Uniformed, badged, integrated with facility security. Same-individual continuity per account.

### 10. Event Cleanup
Pre-event venue prep, on-site porter coverage during events, post-event reset. Banquet spaces, conference centers, reception venues, performing arts venues. Quick-turnaround capability between back-to-back events (matinee to evening, overnight to next morning). Multi-day program support for conferences.

### 11. Upholstery Cleaning
Commercial office furniture, workstation acoustic panels, lobby and reception seating, banquet seating, conference room chairs. Hot-water extraction for synthetic fabrics, dry-extraction for delicate materials, encapsulation for high-traffic recovery. Color-fastness testing before treatment. Stain treatment and odor neutralization.

### 12. Commercial Cleaning (umbrella program)
Custom-scoped multi-discipline programs combining janitorial, floor care, disinfection, and specialty services under one contract. Bundling typically reduces total cost 10 to 20 percent versus separate vendors. Single point of accountability, monthly account manager review.

## Industries Served (12)

### Medical Offices and Hospitals
OSHA Bloodborne Pathogens training, CDC environmental cleaning protocols, JCAHO documentation, exam-room turnover with verified contact-time disinfection, biohazard waste coordination, Shield Certified coating on high-touch surfaces, after-hours and weekend availability.

### Healthcare Facilities (specialty)
Surgical suites with terminal cleaning protocols, dialysis centers with bloodborne pathogen-trained staff, dental offices with aerosol management, urgent care with 24/7 capability, specialty outpatient. Chemistry and protocol meeting CMS environmental cleaning standards.

### Corporate Offices
Daily janitorial, conference and executive-floor enhanced standards, after-hours service, badge-access integration, NDA-signed crew where required, board meeting and visitor day enhanced programs.

### Schools and Educational
Classroom daily cleaning with green chemistry, cafeteria sanitization meeting food-service standards, gymnasium and athletic facility maintenance, restroom hospital-grade sanitization, outbreak-response protocols (norovirus, respiratory illness, flu), California Healthy Schools Act compliant.

### Senior Centers (assisted living, memory care)
Resident-room daily cleaning with privacy protocols, dining service meeting food-service standards, memory care wing with dementia-aware crew, common areas, slip-resistant floor care, outbreak response capability, Title 22 compliant.

### Gyms and Fitness Centers
Equipment touch-point disinfection multiple times per day, locker room and shower deep cleaning, mat area enzymatic treatment, fitness studio between-class turnover, sauna and steam room cleaning, Shield Certified coating on equipment.

### Restaurants and Bars
Front of house daily reset, kitchen deep cleaning between services, hood and grease management coordination, restroom hospital-grade sanitization, food-safe chemistry in all food-contact areas, California Retail Food Code compliant, health department inspection prep.

### Government Facilities
Public-facing office daily cleaning, council chamber programs, secured-area cleared crew, multi-tenant office coordination, prevailing wage compliance with required documentation, public RFP capable.

### Hospitality and Hotels
Lobby and reception continuous attention, public restroom hospital-grade sanitization, banquet and event space pre and post-event programs, fitness center and pool area cleaning, exterior pressure washing.

### Retail
Sales floor overnight programs, fitting room continuous attention, window cleaning, restroom sanitization, specialty retail flooring care (polished concrete, hardwood, vinyl plank, stone tile), multi-location chain support.

### Private Aviation
FBO terminal cleaning, hangar facility maintenance, aircraft interior detail (cabin, lavatory, galley), ramp-cleared staff with airport security clearance, hangar floor and concrete care, discretion-trained crew.

### Theaters and Arts Centers
House and stage cleaning, lobby and concession, restroom hospital-grade sanitization, velvet and upholstered seat care, brass and historic ornamentation cleaning, historic wood floor care, between-show quick-turnaround, multi-day production support.

## Service Areas (30 Cities, Greater Sacramento Region)

All cities listed are within an eighty-mile radius of downtown Sacramento and operated from the El Dorado Hills HQ.

### Sacramento County
Sacramento, El Dorado Hills, Folsom, Citrus Heights, Fair Oaks, Rancho Cordova, Natomas, Arden, Elk Grove, Galt.

### Placer County and Foothills
Roseville, Rocklin, Granite Bay, Lincoln, Auburn.

### El Dorado Foothills
Cameron Park, Placerville.

### Yolo and Solano Corridor
Davis, Woodland, Winters, Dixon, Vacaville, Fairfield.

### Yuba-Sutter
Yuba City, Marysville.

### San Joaquin Valley
Lodi, Stockton, Tracy, Manteca, Modesto.

Coverage extends to surrounding commercial corridors within the eighty-mile radius. Facilities outside the listed cities should call to confirm coverage rather than assume exclusion.

## Pricing and Cost Calculator

Services By HERO publishes an instant commercial cleaning cost calculator at https://www.servicesbyhero.com/cost-calculator.html . It returns an ISSA-based monthly estimate range from four inputs: facility type (medical, office, retail, education, industrial, other), square footage, restroom count, and cleaning frequency (nightly, 3x per week, or weekly).

How janitorial pricing works: the largest cost drivers are total square footage, visit frequency (nightly is the most labor and costs the most; weekly the least), restroom and high-touch fixture count, and facility type. Medical and industrial facilities carry compliance and specialty requirements that raise the rate above office and retail. Larger facilities cost less per square foot because of route efficiency and economies of scale. Standard office programs commonly fall around $0.09 to $0.18 per square foot per month at a 3x-per-week frequency.

The calculator output is a base janitorial estimate for planning and benchmarking, not a binding quote. Specialty scope (floor restoration, electrostatic disinfection, post-construction) is quoted separately. An exact quote follows a short on-site walkthrough.

## Compliance and Standards

- **OSHA Bloodborne Pathogens training**: all staff
- **EPA List N disinfectants**: kill-claim verified for healthcare-grade work
- **Green Seal certification**: default product line for green programs
- **Title 22 California**: assisted living facility programs
- **Healthy Schools Act**: California school facility programs
- **California Retail Food Code**: restaurant and food-service programs
- **JCAHO support**: documentation available for accredited facilities
- **General liability and workers compensation insurance**: all crew
- **Crime bond**: all accounts
- **Prevailing wage compliance**: public-sector contracts

## Operating Process

1. **Quote request**: Submitted via website form or phone call. Response within 24 hours, typically same business day.
2. **Walk-through**: On-site assessment of facility, zones, surfaces, traffic patterns, and operational requirements.
3. **Scope document**: Written line-item scope covering each zone, frequency, products, and pricing. Transparent.
4. **Crew assignment**: Dedicated crew assigned per account. Senior team member on site for the first two weeks.
5. **Launch**: Service begins on the agreed date.
6. **Monthly review**: Account manager walks the facility with the facilities lead. Scope adjustments, quality review.

## Frequently Asked Questions

**Q: Does Services By HERO offer a satisfaction guarantee?**
A: Yes. Concerns are addressed directly and the job is brought to expectations. The guarantee is a default of the relationship, not an upsell.

**Q: Are staff trained and insured?**
A: All staff are professionally trained on company protocols and fully insured. General liability and workers compensation coverage on all accounts.

**Q: Can you provide after-hours cleaning?**
A: Yes. Flexible scheduling is the default. Daily, nightly, weekend, holiday, or after-hours service available based on the facility's operating pattern.

**Q: How do you handle waste and recycling?**
A: Eco-conscious waste removal is part of standard programs. Recyclables separated, municipal hauling compliance, landfill volume minimized.

**Q: Do you offer green cleaning?**
A: Yes. Green Seal certified products and sustainable methods are the default for most environments. Hospital-grade chemistry is used where the use case requires it.

**Q: How frequently can you clean?**
A: Daily, weekly, bi-weekly, monthly, or custom schedule. Frequency is built around the client's operations.

**Q: Are products eco-friendly?**
A: Default product selection is eco-friendly. Where industry standards require hospital-grade chemistry, it is used with proper safety protocol.

**Q: Are you available for emergency cleaning?**
A: Yes. Rapid response is available across the Sacramento Region for biohazard, post-incident, and urgent facility events.

**Q: Can you handle large-scale projects?**
A: Yes. The company is staffed and equipped for projects of any commercial scale, from small offices to multi-floor corporate campuses and post-construction work on full buildings.

**Q: What is Shield Certified antimicrobial protection?**
A: Shield is a proprietary antimicrobial surface coating from Shiield Eco-Safe Environmental Solutions that bonds to treated surfaces and continues to neutralize pathogens between cleaning cycles. Services By HERO is a certified Shield application partner. The coating remains active for 90 days under normal commercial use. Re-applied on a quarterly rotation.

**Q: Do you serve healthcare facilities?**
A: Yes. Medical offices, hospitals, surgical suites, dialysis centers, dental offices, urgent care, and specialty outpatient. Staff trained on OSHA Bloodborne Pathogens protocols. Chemistry and methodology meet CDC environmental cleaning guidelines.

**Q: Can you work with multiple locations or chains?**
A: Yes. Retail chains, restaurant groups, multi-property hotel operators, and multi-building campuses are supported with consolidated scheduling, reporting, and account management.

## Contact

- **El Dorado Hills HQ**: 4970 Windplay Dr Ste C2, El Dorado Hills, CA 95762, (916) 890-0099
- **Email**: info@servicesbyhero.com
- **Website**: https://www.servicesbyhero.com
- **Quote request**: https://www.servicesbyhero.com/contact.html